Acoustic Vehicle Alerting measures (AVAS) are EV (electric vehicle) safety measures. Compared to automobiles with internal combustion engines (ICEs), electric vehicles (EVs) generate less noise. It is difficult for pedestrians, particularly those with disabilities, to navigate this reduced noise level. In order to warn pedestrians of their presence, AVAS is fitted into quiet vehicles, such as electric and hybrid cars. Artificial sounds are generated by actuators or loudspeakers that vibrate in reaction to certain variables, such as gear, velocity, and the position of the gas pedal, and in line with the vehicle's structural elements.
According to SPER Market Research, ‘Acoustic Vehicle Alerting System Market Size- By Propulsion Type, By Vehicle Type, By Electric Two-Wheeler, By Sales Channel, By Mounting Position- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ states that the Global Acoustic Vehicle Alerting System Market is estimated to reach USD 51.62 billion by 2033 with a CAGR of 37.31%.
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Globally, there is a rising demand for AVAS to reduce the dangers related to electric vehicles' silent operation in order to ensure pedestrian safety. Manufacturers must incorporate AVAS into their designs in order to comply with rules and improve overall safety standards, given the wide variety of electric vehicles that are now being driven on public roads. As AVAS technology becomes more in demand, the market will expand as a result of manufacturers prioritising the integration of these systems into their electric vehicle models.
Particularly in price-sensitive areas, the extra cost of AVAS technology integration might be a turnoff for both automakers and consumers. The high production costs of AVAS systems have the potential to limit adoption rates by raising vehicle pricing. Furthermore, because the market for AVAS technology is very small, producers may find it difficult to achieve economies of scale in order to reduce costs. Consequently, financial limitations could prevent AVAS systems from being widely installed in cars, which would impede market expansion and uptake.
2020 was predicted, before to the COVID-19 pandemic, to be a critical year for EV manufacturers, with a number of companies getting ready to introduce new models and expand their capacities. For all parties involved in the EV industry, the pandemic altered the situation drastically. The market for electric vehicles (EVs) and other cars was greatly diminished by supply chain disruption, cash flow issues, and lockdowns. The industry for acoustic vehicle warning systems has suffered as a result of decreased EV sales and production.
Due in large part to government activities aimed at increasing knowledge about the benefits and acceptance of electric vehicles, the Asia-Pacific region currently dominates the industry. Given the increasing demand for electric vehicles in the region due to factors including environmental concerns and technical improvements, there is potential for additional growth in the market for acoustic vehicle alerting systems.
The key players of this market are:
Brigade Electronics
Continental AG
Continental Engineering Services GmbH
Delphi
Mando-Hella Electronics
Harman International
Hella Gmbh & Co.KGaA
Siemens
SEGER
Thor (Dubai)
Acoustic Vehicle Alerting System Market Segments:
By Propulsion Type:
BEV
PHEV
FCEV
By Vehicle Type:
Passenger Cars
Commercial Vehicles
By Electric Two Wheeler:
E-Scooter/Moped
E-Motorcycle
By Sales Channel:
OEM
Aftermarket
By Mounting Position:
Integrated
Separated
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Sara Lopes, Business Consultant – U.S.A.
SPER Market Research
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