In India, there is a vast array of goods marketed as "baby food" that are meant to fulfill the dietary requirements of young children as they go from milk to solid meals. Baby food varieties include homemade puree, fruits (such as mashed bananas and pureed apples), vegetables (such as cooked and pureed veggies), cereals, finger foods, and snacks. Because it offers newborns a comprehensive source of nourishment, baby formula is an essential product for parents who are unable or do not want to breastfeed. There are two types of baby formula: Standard Formula and Specialized Formulas. The next are Growing-Up Milk (for toddlers over 12 months) and Follow-Up Formula (for babies over 6–12 months).
The "India Baby Food and Formula Market Size- By Product Type, By Type, By Pack Size, By Age Group, By Packaging Container, By Segments Covered, By Distribution Channel-Regional Outlook, Competitive Strategies and Segment Forecast to 2032" report from SPER Market Research projects that the market will grow at a compound annual growth rate (CAGR) of 6.2% and reach USD 1.94 billion by 2032.
The demand for India food and formula products is rising as a result of rising birth rates and a growing population. Baby food products that are high-end and convenient are in more demand as more families relocate to cities and as income levels grow. Parents are becoming more conscious of the need of a healthy diet for their new-borns. The market for healthful and carefully prepared baby food is driven by this awareness. Convenient and ready-to-eat infant food products are increasingly necessary due to modern lives and hectic work schedules. In order to accommodate a wide variety of tastes and dietary requirements, manufacturers are broadening their product lines to include organic, natural, and fortified choices.
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Manufacturers may find it difficult to comply with strict regulations and different state standards. It can be difficult and expensive to navigate these regulations. India has a large population of price-conscious consumers, which may restrict the market for expensive or premium infant food items. For a large segment of the population, affordability continues to be a major worry. The acceptance of commercial baby food items might be influenced by customs and cultural norms surrounding infant feeding. Some parents favor homemade meals over those that are processed. A barrier to market penetration in rural and semi-urban areas may be low knowledge of the advantages of commercial baby food and formula.
The COVID-19 pandemic significantly affected the Indian market for infant formula and food. Raw materials and packaging became scarcer as a result of the pandemic's effects on supply chains. Transportation and industrial facilities were hampered by lockdowns and restrictions, which caused shortages and delays. Online shopping increased while traditional stores closed or faced limitations. As parents flocked to online channels for convenience and safety, e-commerce platforms witnessed a surge in demand for baby food and formula items. The epidemic changed consumer behavior, making hygiene and health more important. Growing apprehension among parents regarding the safety and quality of products led to a surge in demand for reliable and sanitary brands.
The infant India Baby Food Market is dominated by the states of South India since their per capita income is often higher than that of other regions, which encourages consumers to spend more on baby goods. Some of the Key Players are Abbott India, Bellamy’s organic Pvt. Ltd., British life sciences, Campbell Soup Company, Danone India and Others.
India Baby Food and Formula Market Segmentation:
By Product Type:
Dried Baby Food
Milk Formula
Prepared Baby Food
Other Baby Food Product
By Type:
Organic Baby Food
Non-Organic Baby Food
By Pack Size:
0-100 gm
101-200 gm
201-300 gm
By Age Group:
0-6 months
6-12 months
12-18 months
18-24 months
24 & Above
By Packaging Container:
Box
Pouch
Refill
Tin
Jar
Others
By Segments Covered:
Baby Cereals
Follow-up Formula
Infant Milk Formula
Prepared Baby Food & Others
By Distribution Channel:
General Retail
Multi-brand Retail
Online
Region:
East
North
South
West
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Sara Lopes, Business Consultant – U.S.A.
SPER Market Research
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